An excellent public speaker can almost "reach out and touch" their audiences with their spoken words. But many of us find that, once pen is put to paper, our outreach to our audience is now a step removed, and can sometimes "lose its touch."  Energetic and compelling writing is so important in today's business world, in which our message is competing with so many others. Here are a few tips to maintain your forceful connection and add power to your business writing:

1. Use the "active voice."
Don't "back into" your sentences timidly. Forge ahead bravely!

Which sentence is more forceful?
Ice cream has always been loved by me...OR...I've always adored ice cream.

Which sentence is more active and lively?
The alarm clock could be heard by him...OR...The alarm clock startled him awake.

2. Be positive.
The word "not" often signals a void that a more colorful word could fill.